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Synergy


The meaning of this word is broad. Like the Grand Canyon, it can be miles wide and over a mile deep. The thoughts one considers when hearing this word, in the context of a law firm, are usually warm and fuzzy, such as, harmony, team-oriented, compatibility, well-managed, the whole is better than the sum of its parts, even joy.

The term synergy actually comes from the Greek word synergos, meaning together. And each of those thoughts above are all true. So how does all this togetherness elude so many law firms?

In an earlier article, we discussed Firm Culture and the importance of it in the overall balance of any healthy organization. This is especially true when it comes to law firms.

We proudly represented one particular client that is managed by a leader who is the epitome of a leader who fosters synergy. His sincere belief, serving as the firm’s CEO, is that he works for the attorneys of the firm. One example of his leadership involved an associate who felt they deserved an extra $5,000 bonus based on hours worked. This CEO volunteered to reduce his own compensation in that amount, in an effort to reward and recognize the young associate’s efforts. Does that represent the type of synergistic environment of which you would enjoy being a part?

Here are just a few of the key factors to consider which generally contribute to the overall health, balance and wellness of a synergistic law firm:

  • Firm Leadership

  • Integrity

  • Client Relationships

  • Partner Satisfaction

  • Practice Models

  • Cross Marketing, Cross Selling and Mining

  • Compensation

If your firm is interested in building team loyalty and prosperity, JAG has assisted several law firm clients focused on strengthening the overall synergy of their firm and practice groups. Contact us at teamjag@jaglaw.com.


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